Description
The Bachelor's Degree in Management, Economics and Communication of Cultural and Tourism Units is offered by the Department of Management, Economics and Communication of Cultural and Tourism Units of the School of Applied Economics and Social Sciences at the Agricultural University of Athens. The programme provides interdisciplinary education in business management, economics, cultural management, tourism, communication and marketing. Students acquire theoretical knowledge and practical skills for the management, organization, promotion and sustainable development of cultural and tourism organizations and enterprises.
Relation to Employment
The program prepares graduates for employment in cultural organizations, museums, tourism businesses, hotels, local government agencies, development companies, cultural management organizations, communications and marketing firms, consulting firms, and public organizations. It also offers opportunities for further study at the master’s and doctoral levels.
Access Requirements / Progression Opportunities
Admission to the program requires a Secondary School Leaving Certificate (High School Diploma) and successful participation in national-level examinations.
Knowledge
Graduates gain knowledge in business administration, economics, cultural and tourism marketing, cultural management, tourism development, communication, public relations, project management, entrepreneurship, and digital technologies for culture and tourism.
Skills
They develop skills in planning and managing cultural and tourism organizations, developing communication and promotion strategies, managing cultural events, drafting business plans, utilizing marketing tools, and using modern digital applications.
Competences
Graduates can organize and manage cultural and tourism organizations, design development strategies, coordinate cultural and tourism projects, support promotional activities, and contribute to the sustainable development of the cultural and tourism sectors.