Description
Bachelor's Degree in Tourism Management is offered by the Department of Tourism Management of the University of West Attica. The programme provides scientific education in tourism and hospitality management, tourism planning and development, marketing, human resource management, sustainable tourism and the use of digital technologies in tourism. Students acquire theoretical knowledge and practical skills through laboratory courses and practical training.
Relation to Employment
Graduates can find employment in tourism businesses, hotels, travel agencies, destination management companies, airlines and ferry companies, tourism promotion organizations, and public or private tourism agencies.
Access Requirements / Progression Opportunities
A high school diploma and successful completion of the Panhellenic or placement exams are required. The degree is awarded upon successful completion of eight semesters and 240 ECTS credits.
Knowledge
The program provides students with comprehensive and specialized knowledge in tourism management, covering the core disciplines of business administration, economics, marketing, tourism policy, hospitality management, entrepreneurship, innovation, sustainable tourism development, and tourism geography. Graduates acquire a strong scientific background in tourism business operations, tourism economics, destination management, strategic planning, human resource management, information systems, and digital technologies supporting the tourism industry. They also develop an understanding of the international, social, economic, and environmental dimensions of tourism, as well as the principles of sustainable tourism development and quality management of tourism services.
Skills
Graduates develop skills in analyzing and solving complex tourism management problems, planning and organizing tourism services, evaluating business data, and making evidence-based decisions. They are able to apply economic and managerial methods, use information systems and digital technologies, design tourism marketing and development strategies, manage tourism enterprises and organizations, and communicate effectively in multicultural environments. They also acquire entrepreneurial, innovation, foreign-language communication, teamwork, and adaptability skills required in the dynamic tourism industry.
Competences
Graduates are competent to organize, manage, and lead tourism enterprises and organizations in both the public and private sectors, design and implement sustainable tourism development strategies, evaluate managerial effectiveness, and contribute to the development of competitive tourism products and services. They are capable of utilizing innovation, digital technologies, and information systems, establishing and managing tourism businesses, working effectively in multidisciplinary teams, and applying professional ethics and sustainability principles. They also possess the competences required for postgraduate and doctoral studies, lifelong learning, and continuous professional development.