Description
The Bachelor’s Degree is offered by the University of the Aegean through the Department of Tourism Economics and Management and provides high-level academic education in the fields of tourism, business administration, and tourism development. The curriculum combines theoretical knowledge with applied training in areas such as tourism business management, tourism marketing, tourism policy, and destination management. At the same time, it emphasizes sustainable tourism development, innovation, and the connection between academic knowledge and the needs of the modern tourism industry.
Relation to Employment
Graduates of the Department may work in tourism enterprises, hotel units, tourism organizations, consulting firms, local development agencies, and hospitality businesses. In addition, they possess a strong academic background for postgraduate studies and professional advancement in the tourism and business sectors.
Access Requirements / Progression Opportunities
Admission to the program requires a Secondary School Leaving Certificate (High School Diploma) and successful participation in national-level examinations or qualifying entrance examinations.
Knowledge
Graduates acquire specialized knowledge in tourism business management, tourism economics, tourism marketing, and destination management. Furthermore, they understand the principles of sustainable tourism development, tourism policy, regional development, and the use of information and communication technologies in tourism.
Skills
Graduates develop skills in analysis and problem-solving, tourism organization management, and strategic decision-making within a dynamic business environment. In addition, they acquire skills in human resource management, the use of research and statistical tools, and the application of modern technologies in the tourism sector.
Competences
Graduates are capable of designing and implementing development strategies for tourism enterprises and destinations, adapting to international developments in the tourism market, and working effectively in multicultural and interdisciplinary environments. At the same time, they are able to contribute to innovation, sustainable development, and the enhancement of competitiveness in tourism organizations.