Description
The Bachelor’s Degree in Business Administration is offered by the Department of Business Administration of the School of Economic Sciences at the University of Western Macedonia. It is a modern study program focusing on business management, strategy, marketing, and the management of human and financial resources. Students acquire knowledge in management, entrepreneurship, finance, human resource management, and strategic planning, as well as skills in decision-making and the development of business strategies. The program contributes to the development of graduates with leadership abilities and a competitive professional profile.
Relation to Employment
The program aims at skills enabling careers in business administration, entrepreneurship, marketing, financial management, and human resource management. It includes internship and links to employment, preparing graduates for businesses, organizations, administrative services, consulting firms, and business planning sectors.
Access Requirements / Progression Opportunities
Admission to the program requires a secondary school leaving certificate and successful participation in national-level examinations or placement examinations.
Knowledge
The Undergraduate Program of the Department of Business Administration aims to educate scientists with knowledge in business management, marketing, finance, entrepreneurship, and human resource management. Students develop skills in decision-making, strategic planning, organizational management, and the scientific approach to business issues.
Skills
The program equips students with skills in business administration, strategic planning, entrepreneurship, marketing, financial management, and human resource management. It includes management, organizational behavior, business strategy, marketing, finance, and tools for business decision-making.
Competences
The department’s program provides knowledge in business administration, entrepreneurship, and marketing, developing students’ abilities in strategic planning, decision-making, human resource management, and development of business initiatives. Graduates gain capabilities in the scientific approach to and management of business issues.