Description
The Bachelor’s Degree in Communication and Digital Media is offered by the Department of Communication and Digital Media of the School of Social Sciences and Humanities at the University of Western Macedonia. It is a modern study program focusing on communication, media, and digital technologies. Students acquire knowledge in strategic communication, journalism, digital marketing, content production, and social media management, as well as skills in using digital tools and multimedia. The program contributes to the development of graduates with creativity, technological training, and a competitive professional profile for the contemporary communication environment.
Relation to Employment
The program aims at skills enabling careers in communication, digital media, journalism, digital marketing, and content production. It includes internship and links to the labor market, preparing graduates for media organizations, communication companies, advertising agencies, digital content organizations, and marketing departments.
Access Requirements / Progression Opportunities
Admission to the program requires a secondary school leaving certificate and successful participation in national-level examinations or placement examinations.
Knowledge
The Undergraduate Program of the Department of Communication and Digital Media aims to educate scientists with knowledge in communication, media, journalism, digital marketing, and digital technologies. Students develop skills in strategic communication, content production, social media management, multimedia utilization, and the scientific approach to issues of contemporary communication.
Skills
The program equips students with skills in strategic communication, journalistic writing, digital content production, social media management, digital marketing, and multimedia use. It includes communication, media, journalism, digital technologies, content production, and tools for analyzing the contemporary communication environment.
Competences
The department’s program provides knowledge in communication, media, and digital technologies, developing students’ abilities in strategic communication, digital content production, communication data analysis, and management of digital channels. Graduates gain capabilities in the scientific approach to and management of contemporary communication and digital presence issues.