Description
The Bachelor’s Degree in Tourism focuses on the management and development of the tourism sector. The programme examines the nature of the tourism industry and explores how it can be promoted, managed and transformed using modern management tools and ICT technologies. It combines theoretical and applied knowledge in tourism management, marketing and sustainability. The degree corresponds to Level 6 EQF.
Relation to Employment
Graduates work in tourism businesses, hospitality, destination management and digital tourism
Access Requirements / Progression Opportunities
Admission to the program requires a Secondary School Leaving Certificate (High School Diploma) and successful participation in national-level examinations.
Knowledge
• Understanding of tourism industry and its characteristics
• Knowledge of management, marketing and economics
• Understanding of ICT in tourism
Skills
• Tourism market analysis
• Service design and planning
• Use of digital tools
Competences
• Management of tourism organisations
• Decision-making in dynamic environments
• Development of tourism strategies