Description
The Bachelor’s Degree in Digital Media and Communication combines communication science with information and communication technologies. It certifies that graduates possess knowledge in digital content creation, communication strategies and media analysis. The programme is interdisciplinary and focuses on digital marketing, multimedia production, data journalism and social media. It corresponds to Level 6 EQF and provides access to employment and postgraduate studies.
Relation to Employment
Graduates work in media, marketing, content creation and communication sectors.
Access Requirements / Progression Opportunities
Admission to the program requires a Secondary School Leaving Certificate (High School Diploma) and successful participation in national-level examinations.
Knowledge
• Understanding of communication theories and digital media
• Knowledge of ICT technologies
• Understanding of digital marketing and social media
• Knowledge of data journalism and media analysis
• Understanding of digital entrepreneurship
Skills
• Digital content creation and management
• Data analysis and media production
• Use of digital tools and technologies
• Communication strategy design
• Development of digital applications
Competences
• Working in digital communication environments
• Collaboration in interdisciplinary teams
• Adaptation to evolving digital ecosystems
• Solving complex communication problems
• Developing professional activity in digital media