Description
The Bachelor’s Degree in Business Administration, Marketing and Tourism is offered by the Department of Business Administration, Marketing and Tourism of the School of Economics and Business Administration at the International Hellenic University. It is a modern and dynamic program covering the fields of business administration, marketing and tourism management. Through teaching and research activities, students gain a comprehensive understanding of organizational management, marketing strategies and tourism development. The program prepares graduates with the knowledge and skills required to meet the challenges of the contemporary economy and the global tourism industry.
Relation to Employment
The program aims at learning outcomes and skills that enable graduates to provide services in the fields of Business Administration, Marketing, Advertising, Tourism Management, Service Development, and Entrepreneurship.
Access Requirements / Progression Opportunities
Admission to the program requires a Secondary School Leaving Certificate (High School Diploma) and successful participation in national-level examinations.
Knowledge
The Undergraduate Program of the Department of Business Administration, Marketing and Tourism aims to educate professionals with knowledge in business administration, marketing, communication, service management, and the tourism industry. Students develop skills in strategic planning, promotion of products and services, and organizational management in a competitive business environment.
Skills
The program equips students with managerial and communication skills in the fields of organizational management, marketing, and tourism development. It includes marketing strategy design, market analysis, tourism service management, development of business plans, and the use of modern technologies for promoting products and services.
Competences
The department’s program provides knowledge in organizational management, marketing, and tourism development, developing students’ abilities in designing and implementing business strategies. Graduates gain capabilities in analyzing markets, developing promotional strategies, and contributing to the improvement of organizational and tourism business operations.