Bachelor's Degree in Public Relations and Communication. Department of Digital Media and Communication. School of Applied Technology. Technological Educational Institute of Ionian Islands.

Description

Graduates of the Curriculum of Public Relations and Communication is sought to have upon graduation the following:
1. Knowledge of communication methods and their social implications, and familiarity with the relevant new technologies.
2. Ability to analyse social data, gather information and synthesise ideas, with the aim to achieve communication strategic objectives.
3. The required financial knowledge to enhance their capacity to deal with companies advertising and marketing.
4. Ability of critical analysis of any kind of applied forms of communication and their attendant consequences.
5. The cultural, philosophical and psychological education required for the general subject of their occupation.
6. Communicative competence in written and spoken word.
Thus, graduates of the Curriculum of Public Relations and Communication have a wide range of professional occupations and a wide scope to continue their studies at postgraduate level. Moreover, the goal of higher education cannot be other than the creation of scientists always flexible towards a constant adaptation to new scientific and social data. It is to impart students with a strong knowledge base to be able to watch the rapid evolution of sciences and societies.

Relation to Employment

Graduates of the Department of Public Relations and Communication are professionally employed in all areas of the knowledge content of the Department, as either executives of Public or Private Companies and Organisations or as self-employed. Generally, they are professionally engaged in:
• Creating or staffing PR companies or filling respective positions in public or private organisations and businesses.
• Creating or staffing companies of applied communication, communication strategy for firms or individuals, advertising, marketing, image projection of public or private entities, organisation of workshops, conferences, exhibitions and other events, promotional programmes for products and services, preparation and implementation of intra-corporate communication programmes, campaigns, political communication strategy, etc.
• Participation in surveys and interpretation of corresponding results.
• Staffing of media, i.e. television and radio stations and newspapers in the subjects of broad knowledge content of their studies.
• Staffing of heritage management actions and, in general, of Culture, at a communicative level.
• Dealing with the theoretical investigation of the phenomenon of communication at both teaching and research level.

Access Requirements / Progression Opportunities